Lela is the owner of a personal concierge and estate management company.  She came to me seeking a fresh collection of headshots and lifestyle images that reflected the heart of her brand: calm professionalism, attention to detail, and a sense of refined warmth.

The moment I arrived, I was reminded why this is one of my favorite streets in Ocala, FL—lined with gorgeous historic homes that are truly a feast for the eyes. Lela’s own home fits right in: warm, welcoming, and beautifully kept, with thoughtful touches in every room. Her backyard was just as striking, a peaceful retreat complete with an inviting pool that made the perfect backdrop for a few of our lifestyle shots.

One of her signature touches—white roses—became the perfect visual thread throughout the indoor portion of her session. Incorporating them into her portraits added a subtle, meaningful layer of personal branding that felt authentically hers.

While we were capturing Lela’s images, we had the chance to bring her daughter, Adyla, into the spotlight as well. As an organizer with a growing presence on social media, she was in need of updated photos—so we carved out a couple of quick sets designed just for her.  It was wonderful to photograph a mother–daughter pair who share not only a bond but also a passion for thoughtful, detail-oriented work.

Both Lela and Adyla were an absolute pleasure to collaborate with.  I’m excited to see how they use their new images to continue building their brands and telling their stories.

xo, Chelsy